Brand guidelines

How to represent Fundolar accurately in product screenshots, press mentions, and partner co-marketing.

Wordmark

The product name is Fundolar — one word, sentence case in prose, capital F in headings when stylistically appropriate. Avoid “Fund Olar,” “Fund-Olar,” or spacing variants unless quoting third-party sources verbatim.

Logo mark

The circular mark references the primary icon asset distributed with marketing materials. Maintain minimum clear space equal to one-quarter of the mark diameter on all sides when placing adjacent to competing logos.

Do not skew, rotate for aesthetic effect, apply heavy drop shadows, or recolor the mark in ways that reduce contrast below WCAG AA against its background — accessibility is part of brand integrity.

Lockups

Prefer the horizontal logo pairing (mark + wordmark) on nav bars and hero treatments. Use mark-only favicons and square social avatars where horizontal space is constrained.

Color system

The public site emphasizes deep neutrals with an emerald accent signaling growth and trust — mirroring common nonprofit palette expectations without impersonating any single charity brand. Partners should not imply endorsement through color mimicry alone.

Third-party marks

WordPress®, WooCommerce®, gateway marks, and charity partner identities remain property of their owners. Follow each trademark policy when Fundolar appears alongside them — typically adequate attribution footers and no modified official logos.

Prohibited uses

Presenting Fundolar as an official WordPress Foundation project.
Stock imagery implying guaranteed donation outcomes or fabricated testimonials.
Dark-pattern layouts labeled “Fundolar-powered” without genuine integration.

Asset requests

For vector exports, monochrome variants, or conference booth specifications, contact info@fundolar.com with intended placement and audience.